In June 2012 the French fashion house Yves Saint Laurent or YSL as most people referred to it, decided to re-brand after being newly headed by Hedi Slimane. It then became ‘Saint Laurent Paris’. There was a mixed reaction to this, after all YSL has been around since 1962 and it’s basically the equivalent of The Queen having a ‘royal re-brand’ and changing her name to Liz!
However credit is given where it’s due, as since taking over Slimane has done a brilliant job and to great reviews.
Make way for the Duffle….Slimanes first bag for the brand and it is an absolute gem!
Hitting stores this month available in four sizes – 6, 12, 24 and 48. Complete with removable shoulder strap this bag is on every fashionistas wish list. Already seen delighting the arms of Gwynnie P and Kate Moss confirms this bag has reached ‘it bag’ status.
Starting at a cool £1,335 (size 6) up to £2,195 (size 48) means I had better get my piggy bank out and start counting my pennies!!